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Archive for the category “Communication”

Author Bob Burg on Glenn Beck talking about the principles of his book ‘The Go-Giver’

Listen to this 15-minute interview ( from the 38:00 minute mark through the 54:00 minute mark) or read the book, ‘The Go-Giver’ by Bob Burg and John David Mann.

A few quotes from this interview:

GLENN: I read [The Go-Giver] this fall and I’m changing my company a great deal. And someone gave this to me and said, Glenn, this is what you’re trying to do with your company. You have to read it. I was so moved by this book, I bought all 300 employees, I bought everybody a copy of the The Go-Giver and gave it to them for Christmas. You know, Merry Christmas.

BOB: I cannot tell you how honored I am by that, Glenn. To have one of my heroes embrace the book like that and give it out as a gift. It’s beyond being honored.

GLENN:  Bob, tell the story of this book.

BOB: It’s about a young up-and-comer. Ambitious, aggressive well-meaning guy who is really frustrated. As much as he’s working hard, he’s very much focused on himself. He’s what we would call a go taker. We love go-getters because they take action. He was a go-taker. A guy focused only on himself. Who owed what to him and everything was about him. The very valuable lesson he learned was that shifting his focus from getting to giving.

In this context, when we say giving, we mean consistently and constantly providing value to each other. It’s not only a nice way to live life, it’s a very profitable way as well. It’s the actual ultimate embodiment of a free market-based economy. It’s about liberty. People willingly buying and selling and trading with one another. If you want to be successful in a free market-based economy, you have to focus on value, on thinking more about others than yourself. Bringing value to others.

GLENN: No. Capitalism done wrong is selfish. And you will never get anywhere. In the long-run it will all end. It’s the reason why Goldman Sachs has fallen so far. They used to be, let’s do the right thing for the client. Even if it’s the wrong thing for us in the short-term, it will be the right thing in the long-term. Let’s do the right thing for the client. It becomes service oriented. And capitalism at its best, how can I make somebody’s life better and easier? How can I help people? And if you truly love whoever it is that your customer is, if you truly love them —

GLENN: I look at the younger generation, and I think, they’ve never been more free. They’ve never had more opportunity ever in the history of the world. And I really think that the younger generation actually does get it.

They want to do — nobody wants to go to work and just be part of a machine or a cog. They want to go to work because they want to feel like they’re making a difference. They’re changing something. They’re doing something of value. And do you have faith that in the world as it’s changing so rapidly, that without a real champion for, you know, the principles laid out in your book the go giver, that this will catch on?

BOB: [People] today, they kind of get it and they want to be free and they know they can create. And the thing about value is when value for value is exchanged, it creates a bigger pie. It creates a pie of abundance. We don’t need to redistribute a limited pie. Instead, we create a bigger pie. And that’s really what I hope The Go-Giver is about. That’s exactly what I believe true free market capitalism is about.

I think the key is to act in alignment, act congruently with your values. The people that write the check for $10,000 for their local animal shelters, they’re doing that because it aligns with their values. They feel better about doing that than not doing that.

I love it when people make a profit because profit helps everyone. But the key though is to make a profit by providing much more in use value than what you take in cash value.

The accountant who charges $1,000 to do someone’s tax return, but through their effort, their diligence, their caring, they save that person $5,000 in taxes. They provide them with peace of mind and security, so the person who is the buyer gets much more in value than what they’re paying, but the accountant is very happy to sell his or her time for a thousand dollars.

GLENN: Bob, I’d love to have you back on television, maybe spend an hour, and you can go through The Five Laws [of Stratospheric Success]. If you really want to be part of the solution and not part of the problem and you just want a new way of looking at business, I can’t recommend highly enough the The Go-Giver: A Little Story About a Powerful Business Idea.

IF these principles resonate with you and you want to do business with others who believe this way, I invite you to join my success group.


Resist Isolation…There’s strength in connection

“Resist Isolation…There’s strength in connection!”

I just love this graphic! Connections often are unseen resources created by reaching out to those around you who share your values and space.

Reach out to someone today…after all, isn’t that what ‘social’ media is all about? 😉

Community connections strengthen you...


via Twitter @JoelBoggess @M_P_Matthews

Givers, Takers, and Matchers: The Surprising Science of Success

What are your philosophies about Giving and Receiving?


Interesting read I found on Twitter written by Vincent Burris and Maria Popova on these three personalities and their effect on #success.


Click below to read the first chapter of this book FREE on Amazon!
Give and Take: Why Helping Others Drives Our Success

1 Good Returns
The Dangers and Rewards of Giving More Than You Get
2 The Peacock and the Panda
How Givers, Takers, and Matchers Build Networks
3 The Ripple Effect
Collaboration and the Dynamics of Giving and Taking Credit
4 Finding the Diamond in the Rough
The Fact and Fiction of Recognizing Potential
5 The Power of Powerless Communication
How to Be Modest and Influence People
6 The Art of Motivation Maintenance
Why Some Givers Burn Out but Others Are On Fire
7 Chump Change
Overcoming the Doormat Effect
8 The Scrooge Shift
Why a Soccer Team, a Fingerprint, and a Name Can Tilt Us in the Other Direction
9 Out of the Shadows

Read more about the concept of Givers, Takers, and Matchers:

Are You a Giver, a Taker, or a Matcher?

What are your philosophies about Giving and Receiving?

Givers, Takers, and Matchers: The Surprising Science of Success:

“According to conventional wisdom, highly successful people have three things in common: motivation, ability, and opportunity. If we want to succeed, we need a combination of hard work, talent, and luck. [But there is] a fourth ingredient, one that’s critical but often neglected: success depends heavily on how we approach our interactions with other people. Every time we interact with another person at work, we have a choice to make: do we try to claim as much value as we can, or contribute value without worrying about what we receive in return?” <…read more>


Read the first chapter of this book, ‘Give and Take: Why Helping Others Drives Our Success’, for FREE on Amazon!

What Personality Types Succeed in Social Media?

Are You an Introvert? Can you succeed in SOCIAL media?


Are You Following the Social Media Rule of Thirds?

AUTHOR: Hootsuite

I’m great at #2, but think my #3 needs some work. 😉

Social Media Rule of Thirds

What is Social Media’s Rule of Thirds?

  • ⅓ of your social content promotes your business, converts readers, and generates profit.
  • ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
  • ⅓ of your social content should be based on personal interactions and build your personal brand.
  1. Put your Pride Aside and Share Another Business’s Content
  2. Why is sharing outsider content by other businesses or thought leaders so important?
  3. Make Lists: Create lists of influencers, competitors, industry keywords and thought leaders
  4. Set up Streams: Multiple streams simplify your listening opportunities
  5. Use Multiple Re-Tweet Styles
  6. Getting personal on social media
  7. Listen and engage with your community


Endless Referrals: The Go-Giver Way presented by Bestselling Author Bob Burg | Facebook

Eager to ConnectWith™ even more AZ Go-Givers at Bob Burg’s event this Wed in Chandler! Hope to see you there!
via Connect With Greg

The Business Owner’s Cheat Sheet on Driving Traffic to Your Website – Business Accelerator Blog

Let’s get back to the basics for better RESULTS!
More traffic = more leads = more prospects = more customers.
via Connect With Greg

Goodwill and Credibility as LinkedIn Currency?

This is a great 51 minute interview with Rick Itzkowich, The LinkedIn Guy.

Rick talks about how to make real connections with real people to get real referrals by spending about 1 hour per week on LinkedIn.

Rick Itzkowich, The LinkedIn Guy

Rick Itzkowich, The LinkedIn Guy

Starbucks ‘Sipface’ Campaign

Very cool and creative campaign by Starbucks.

Notice how they use Visual Marketing and how they engage their customers be encouraging them to become involved…all while promoting Starbucks’ product and brand. 😉


Ready, set, sip face.

Everyone’s got their own Frappuccino® sip style.
Show your #sipface






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