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Steer clear of these 15 social media mistakes


Steer clear of these 15 social media mistakes
via Connect With Greg http://bit.ly/1mIqxQw

Mistake 5 of 15… Not using a consistent voice.

Use a business’s Twitter account for business, not personal anecdotes. While unique, funny and chatty messages can make a Twitter account seem more human, getting into arguments, insulting other brands or advancing executives’ unrelated interests pushes the platform off-message and can create backlash.

But brands shouldn’t sound like robots, either. Repeatedly sending out the same messages can create ill will from consumers. The key is to find a happy middle ground where the brand’s voice is consistent, caring and human.

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