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How Do You Measure a Twitter Campaign?


Some great advice and 16 tools (many totally FREE) to measure the success of your Twitter campaign, depending on your goals.

Twitter's Analytics Tool

Twitter’s Analytics Tool

  • How far did my message reach? [Reach]
  • How did the audience react to my message? [Engagement]
  • What was the outcome of the broadcasted message [Leads, Brand Awareness, Sales]

SOURCE: Business 2 Community
http://www.business2community.com/twitter/measure-twitter-campaign-0853892

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