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Are You Following the Social Media Rule of Thirds?

AUTHOR: Hootsuite

I’m great at #2, but think my #3 needs some work. 😉

Social Media Rule of Thirds

What is Social Media’s Rule of Thirds?

  • ⅓ of your social content promotes your business, converts readers, and generates profit.
  • ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
  • ⅓ of your social content should be based on personal interactions and build your personal brand.
  1. Put your Pride Aside and Share Another Business’s Content
  2. Why is sharing outsider content by other businesses or thought leaders so important?
  3. Make Lists: Create lists of influencers, competitors, industry keywords and thought leaders
  4. Set up Streams: Multiple streams simplify your listening opportunities
  5. Use Multiple Re-Tweet Styles
  6. Getting personal on social media
  7. Listen and engage with your community



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